WTF?
It used to be possible to escape our ad-infested world by heading home and turning off the lights. No longer, thanks to a BMW ad printed on the April cover of Vice magazine that only shows up in the dark. While the ad execs get points for originality, we hope they don’t start a trend. With the average Canadian already exposed to hundreds of ads each day, the last thing we need is for the dark to become the hot new place to advertise.
