Facing the facts
BY Tania Tabar
You may never meet Megumu from Japan or Liza from Guatemala, but you can wear T-shirts bearing their visages—or choose from over 100 other faces of people from around the globe.
Joy Apparel, a T-shirt company founded in 2006 by Toronto-based Jeff Woodrow, aims to connect all kinds of people in an ethical way. Once you purchase your Joy T-shirt, you can submit your own face, which Woodrow will draw and add to the collection.
The shirts, which are sweatshop-free with plans to go organic, come with a tag indicating the subject’s name, place of origin and passion.
Woodrow hopes his project will help awaken human consciousness. “I suppose in many ways I’m quite naive,” he says. “But the T-shirt is symbolic in thinking of others in general, regardless of race or gender.”
